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10 Best Packaging Design Ideas for Your Brand

Author: Elizabeth Max
The world has become quite competitive, and every niche is loaded with a fierce contest. It all comes down to standing exclusively from the crowd. You need to be creative to grab your potential customers’ attention, resulting in increased reputation and sales. Any creative packaging can make even the dullest of items look unique. The distinction is the first and foremost step of being your customer’s favorite.

In this article, we will look at different packaging design inspirations to adopt in 2021 for your own custom packaging.

10 Unique Box Design Inspirations & Ideas For Your Branding

We shall now take some modern packaging design inspiration to become the face of the market:

1: Make Use of Patterns

If you are finding the easiest way to allure your customers, look no more. It would be a nice idea to use patterns on your product packaging.

You can use the basic yet classy polka dots or stripes, along with geometric figures, in fascinating colors. It not only works to grab your customer’s attention but also invokes a specific mood.

For instance, people often opt for dark brown colors when packing chocolates, and the same goes for coffee. Many colors are often associated with certain products, and therefore, you should keep them in line with your brand’s theme.

2: Keep Your Design Simple

You do not always have to go over the line as sometimes being simple works like a charm. However, it would be great not to overwhelm your consumers once in a while. We would recommend you select a neat and uncluttered appearance by making use of pops of colors. It is also a cost-effective method, and people are often drawn towards minimalist yet elegant styles. You can go simple when everyone going extravaganza in 2021. However, it is important not to mix the simple with a mundane look. Make use of nicest fonts to add a personal touch to your simple box packaging designs.

3: Promise a Complete Experience to Customers

A customer holds a celestial position, and it is the responsibility of every brand to make their customers feel special. You know that feeling you get when your package is delivered, and it is wrapped inside beautiful, shiny packaging. That sense of anticipation, the knowledge that there are layers waiting to be unwrapped one by one. You must make fascination and glam a part of your packaging design. You need to promise a premium experience to customers to retain them. In the end, it is all about giving your customer a fulfilling experience.

4: Complement Your Products

It is essential to complement your products, so it is healthy to consider what you are dealing in. Your custom boxes must reflect your product and narrate your brand’s story to the customer. For example, it would be excellent to have a neat and natural-looking packaging design if you are dealing in all-natural items. Moreover, you can have an earthy look with a modest typeface to signify your brand. These inpirations for your packaging designs will leave a long-lasting impression on your customers.

5: Believe in Fun with Custom Boxes

It is enticing to make use of humoristic designs and quotes to make your packaging fun. Customers are often attracted to boxes that are playful. This is one of the most effective packaging box design inspirations, and you must consider it for your packaging this year.

6: Showcase Your Versatility in the Market

There may have come a time in your life when you have not discarded the boxes after using the product because it is beautiful and can be reused. In today’s time, customers avoid single-use product packaging as it is only adding to the landfill and polluting our world.

That is why it is important to have such boxes that promise multipurpose features along with creative design. Your boxes must be reused for some other purposes, such as a decorative space or to apply DIY ideas on them.

This is a sustainable approach and shows your customer how versatile you are. Here come your innovative strategies that show your consumers how serious you are about them.

7: Give Importance to the Inner Sides

You must not limit your designs to the outside appearance of your packaging. Inner sides also play a vital part in making your product unforgettable. You can add quotes or some colors inside to reinforce your business. It gives a sweet touch to the unboxing experience, so you must give it a thought. Furthermore, it is integral to make everything organized as you can include add-ons to provide a neat look for a high-end user experience. You can use flaps and other inserts to make your product shine bright among your competitors.

8: Have Confidence in Texture

Innovative designers are pushing boundaries of the tactile design by drawing on a variety of textures to appeal to more than one sense. Designing with textures is more common than you might think. Just take a look at these five examples of creative approaches to tactile design:
  • Faceted shapes create interest and visual complexity
  • Holographic foil creates an other-worldly effect
  • Emboss patterns break up flat surfaces for increased diversity in viewing angles
  • Raised lettering engages consumers even before they read any words or see what’s inside by using tactility as its own form of communication.

9: Realize the Importance of Colors

Life is meaningless without colors, and it holds the same importance when it comes to the custom packaging of your products.

Color is one of the most important parts of designing an effective product. The color palette you choose can set a mood and help create your brand identity. If looking for something more sophisticated, try using limited colors like pastels or neutrals to get that desired look, while if going bold, there are many choices of bright colors waiting just for you.

10: Bet on the Sustainability

You never know that even the smallest of things can make a huge difference. Sustainability is that one thing that will leave a massive impact on your customers. It is time to cut on plastic and use eco-friendly packaging materials as consumers prefer them over standard ones, even if it costs more.

Wrapping Up

These are the most pleasing packaging design inspiration you can take from this article to gain an edge over your competitors. You can use one or combine more to have a supreme result at your end. We hope you liked our article, and we also encourage you to share your opinion with us.

FAQs

Q: How can we enhance the look of your packaging?

A: On the top of your packaging design, you can make use of finishing like Embossing, Debossing, UV Spot, and more to make it more stylish.

Q: What are the best printing methods to use for custom packaging?

A: You must consider using PMS and CMYK printing methods to have vibrant custom printed boxes. They produce nothing but excellent results.

Q: What should be the main elements of your packaging design?

A: You must consider the finishing styles, printing methods, add-ons and inserts, stock styles, fonts. Get a prototype before ordering your packaging in bulk.

Q: How can I increase the value of my product packaging?

A: You must opt for sustainable packaging solutions as more and more customers are interested in buying eco-friendly boxes. It leaves a great impression and increases the value of your brand.

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